University of Pittsburgh Athletics

Pitt Launches Panther Nation: Hail As One Campaign
7/28/2021 10:00:00 AM | General
PITTSBURGH – The University of Pittsburgh Athletic Department has launched a new grassroots marketing campaign – Panther Nation: Hail As One - to drive cohesion and bridge the gap between Pitt Athletics, the fan base, the university and the surrounding community by placing a strong emphasis on pride and togetherness.
"Panther Nation is one of the most passionate fan bases in the country and we wanted to launch a grassroots campaign that allows them to further put their love for Pitt on display," said Markeisha Everett, Pitt Assistant AD of Marketing. "We are fortunate to have such a loyal and supportive community and the Panther Nation: Hail As One campaign is another opportunity for us to connect with our fans."
Yard signs presented by Busy Beaver will be distributed at athletic events, via local partners and other community events for Pitt fans to pick up and show their Panther pride. Fans are encouraged to share photos of their yard signs with Pitt on social media utilizing the H2P hashtag (#H2P). Locations for yard sign pickup, including preferred pick-up location Busy Beaver, is available HERE.
An official "Pitt Stop" event at Busy Beaver – Lawrenceville (4743 Plummer St. Pittsburgh, PA 15201) featuring yard sign pick-up, photo opportunities with Roc and cheer, and other activities will be held Saturday, Aug. 21 from 12-1:30 p.m.
Fans can also purchase Panther Nation: Hail As One apparel via Pitt's online retailer shoppittpanthers.com.
This campaign will further strengthen the Pitt brand across the community and bring Panther Nation together as we embark on a new athletic year.
"Panther Nation is one of the most passionate fan bases in the country and we wanted to launch a grassroots campaign that allows them to further put their love for Pitt on display," said Markeisha Everett, Pitt Assistant AD of Marketing. "We are fortunate to have such a loyal and supportive community and the Panther Nation: Hail As One campaign is another opportunity for us to connect with our fans."
Yard signs presented by Busy Beaver will be distributed at athletic events, via local partners and other community events for Pitt fans to pick up and show their Panther pride. Fans are encouraged to share photos of their yard signs with Pitt on social media utilizing the H2P hashtag (#H2P). Locations for yard sign pickup, including preferred pick-up location Busy Beaver, is available HERE.
An official "Pitt Stop" event at Busy Beaver – Lawrenceville (4743 Plummer St. Pittsburgh, PA 15201) featuring yard sign pick-up, photo opportunities with Roc and cheer, and other activities will be held Saturday, Aug. 21 from 12-1:30 p.m.
Fans can also purchase Panther Nation: Hail As One apparel via Pitt's online retailer shoppittpanthers.com.
This campaign will further strengthen the Pitt brand across the community and bring Panther Nation together as we embark on a new athletic year.
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