Pitt Athletics Unveils “Hail to Pittsburgh” Platform, Welcomes Coen Markets as First Partner
2/12/2025 10:00:00 AM | General, Pitt Sports Marketing
PITTSBURGH – Pitt Athletics and Pitt Sports Marketing, JMI Sports' on-site team, today launched the "Hail to Pittsburgh" Partner Platform to spotlight and celebrate Pittsburgh-based businesses. Coen Markets joins as the inaugural partner.
The Hail to Pittsburgh program celebrates businesses rooted in the Pittsburgh Metro Area, providing them with high-profile recognition across Pitt Athletics platforms. Participating partners will be featured in video board highlights and LED signage at Acrisure Stadium and Petersen Events Center, and recognized in game-day programs, radio spots and a dedicated digital and social media campaign. This initiative honors the success and history of local businesses while connecting them with Pitt fans on and beyond game day.
"Pitt Athletics is excited to strengthen its relationships with the members of the Pittsburgh Business Community through this Hail to Pittsburgh Partner Program," said Lee Roberts, Pitt Executive Associate AD. "Through their support, Coen Markets will be highlighted as our inaugural partner in the program, and we are excited to showcase them and their rich history of being based in this region."
Coen Markets, the first company to be featured, is the Pittsburgh region's oldest and largest convenience store chain. Founded in 1923, the company now operates nearly 60 locations across Pennsylvania, Ohio, and West Virginia.
"We're thrilled to be welcomed as the first local business in the Hail to Pittsburgh program. It's important to us not only to highlight our local roots, but to also support Pitt and Pitt Athletics as another true community leader," said Andrea Neurohr, Coen Markets Vice President Marketing. "Our company is still family owned and operated and we live and work in the same community as our fellow Pitt fans."
"As an extension of Pitt's marketing team and as a team rooted in Pittsburgh, we're proud to build the 'Hail to Pittsburgh' platform as a way to recognize and celebrate the incredible businesses that shape our community," said Mike Meyer, Pitt Sports Marketing Vice President, Partnerships. "We're thrilled to welcome Coen Markets as our first partner and look forward to highlighting their legacy—along with many more—for years to come. This initiative is a great opportunity for companies looking to connect with Pitt fans and be part of something special."
To learn more about the Hail to Pittsburgh Platform or inquire about partnership opportunities, PittsburghPanthers.com/H2Ppartners.
For more information on JMI Sports, a leading media rights and venue development company dedicated to transformative partnerships, please click here.
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ABOUT PITT ATHLETICS
The University of Pittsburgh's intercollegiate athletics history dates to 1869, when the university began to field a baseball team. Today, Pitt sponsors 19 varsity sports—nine men's teams and 10 women's programs—with more than 500 student-athletes vying for conference, regional and national honors. All varsity sports teams compete as members of the Atlantic Coast Conference (ACC). The Panthers' rich athletics history includes national championships in football (nine) and basketball (two). Pitt also boasts Olympic gold-medal performances in track, and silver and bronze medals in diving and basketball.
ABOUT COEN MARKETS
Coen Markets, Inc. is one of the oldest and largest convenience chains in the Pittsburgh region. We began serving the public in 1923, and today we have close to 60 locations in Pennsylvania, Ohio and West Virginia.
Our mission is to impress and satisfy our guests with every visit and make their lives simpler. We strive to provide the highest level of service, the best quality food we can make in kitchens, and the most comfortable retail environment for our guests to make Coen their preferred place to shop.
ABOUT JMI SPORTS
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client's economic potential through customized initiatives, from marketing and branding solutions to facility design strategies.
JMI Sports' signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Utah, UCLA, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, Columbia University, San Diego State University, University of California at San Diego, and joint-venture properties of the University of Georgia (with Learfield), and University of Notre Dame (with Legends). JMI Sports also represents multimedia rights for several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League and the Atlantic 10, and serves as third-party sales representation for premier sports properties, venues, and events including the Breeders' Cup, Rupp Arena at Central Bank Center, the Rose Bowl, and the Penn Relays.
JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres.
To learn more, please visit www.jmisports.com.