Pitt Unveils New Visual Identity; Opens Nike Store at the Pitt Shop

PITTSBURGH – The University of Pittsburgh athletic department introduced its new colors, secondary logos, typeface and fonts publicly Sunday, April 7 as part of Bigelow Bash presented by the Pitt Program Council and starring T-Pain. The new visual identity was the culmination of two-year collaboration with Nike Global Identity Group to rebrand Pitt Athletics.

A crowd of over 3,000 people was on hand at Bigelow Bash to witness the fashion show style introduction of Pitt's uniforms for the 2019-20 season across its 19 athletic programs as well as select commercial apparel.

Following the fashion show, Pitt officially opening of the Nike Store at The Pitt Shop on Forbes Avenue with a ribbon cutting ceremony. The Nike Store was renovated and re-opened as a Pitt branded Nike concept shop within The Pitt Shop on Forbes Ave. It features all new Nike product utilizing the new athletics marks and visual identity.

Bigelow Bash presented by the Pitt Program Council and starring T-Pain is an annual music and food truck festival at the University of Pittsburgh.

Pitt Unveils New Visual Identity; Opens Nike Store at the Pitt Shop

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