University of Pittsburgh Athletics
Staff Directory
- Title:
- Assistant Athletic Director, Creative and Digital Media
- Email:
- Phone:
- 412-648-4067
Benjamin Mitchell serves as Assistant Athletic Director for Creative & Digital Media at the University of Pittsburgh, where he has been a member of the Panthers' external team since 2019. Originally joining Pitt as Director of Graphic Design, Mitchell has played a key role in the continued evolution of the department's creative strategy, digital presence and brand identity.
In his current role, Mitchell helps lead creative strategy, digital storytelling and brand development across Pitt Athletics' platforms and external communications. He works collaboratively across the department to enhance fan engagement, elevate the Pitt brand and support organizational priorities through integrated creative campaigns, content strategy and visual communications.
Throughout his career, Mitchell has led nationally recognized creative, communications and digital initiatives at multiple Division I institutions. His experience includes athletics rebrands, institutional identity development and modernization of digital and content strategies designed to strengthen audience growth, engagement and overall brand positioning.
Prior to Pitt, Mitchell spent nearly a decade at Saint Francis University, advancing from Assistant Sports Information Director to Assistant Athletic Director for Communications, where he led a six-person content and communications team and guided the department's first athletics rebrand in 14 years. His earlier experience also includes Director of Athletics Media at Thiel College, a webcasting and marketing assistant role at Villanova University, and an internship with the College Football Hall of Fame.
Beyond collegiate athletics, Mitchell served three years as Marketing Manager for Red Oak Branded Solutions, a growing promotional products and apparel company, where he managed branding, promotional marketing and operational initiatives.
A native of Western Pennsylvania, Mitchell earned a Master of Education Leadership from Saint Francis University in 2008 after completing bachelor's degrees in communication and sport management at Slippery Rock University in 2006.
