The University of Pittsburgh strongly advocates for its student-athletes’ Name, Image & Likeness opportunities both in the City of Pittsburgh and nationwide. Pitt Athletics is wholeheartedly dedicated to providing the necessary resources for Panther student-athletes to maximize their personal brand and expand their professional network and business prospects.
Student-Athlete Resources
NIL Education
Financial Literacy
Personal Branding
NIL Services
Student-Athlete FAQ
A Pitt student-athlete must disclose all compensated NIL Activitiesprior to the activity occurring. Disclosure through INFLCR is preferred but you may also disclose NIL deals through the compliance office. You are required to disclose the details surrounding the activity (i.e., what the activity includes, when and where the activity will occur, individuals and businesses connected to the activity, compensation, your verbal or written NIL agreement, etc.).Failure to disclose an NIL Activity in advance could lead to eligibility consequences.
Historically, an NCAA Division I SA could not use their NIL to promote or endorse a commercial product or service, even if he or she is not paid to participate in the activity.
NIL GO, created by the College Sports Commission, offers to evaluate whether third-party NIL deals are made with the purpose of using a student-athlete’s NIL for a valid business purpose and do not exceed a reasonable range of compensation.
A Pitt student athlete shall be prohibited from earning compensation as a result of the use of their NIL in connection with any person, company, or organization related to or associated with the development, production, distribution, wholesaling, or retailing of:
Adult Entertainment
Alcohol
Casinos and Gambling, including sports betting, the lottery, video games, online games and mobile devices
Tobacco and Vaping
Prescription Pharmaceuticals
A Controlled Dangerous Substance
Anything that is illegal, conflicts with University policy, or conflicts with NCAA rules
Also, you cannot engaged in NIL activities that require you to wear or display a competing brand while participating in team activities.
NIL Contacts
Dustin Gray
Deputy Athletic Director, Administration
Cap Strategy & Oversight • Cap Management • Agreements
