Pitt Athletics Forges New Path with Alliance 412 Transition
9/9/2025 8:55:00 AM | General
PITTSBURGH – Pitt Athletics announced a bold step forward in shaping the future of Name, Image and Likeness at the University of Pittsburgh today. The athletics department will assume the responsibilities of Alliance 412, unifying support for Panther student-athletes into one streamlined and powerful platform.
This transition reflects Pitt Athletics' forward-thinking approach, recognizing what will be required to fuel competitive success. Consolidating efforts directly within the athletics department will allow Panther student-athletes to leverage a comprehensive ecosystem of tools to drive valid business purpose NIL deals.
"Alliance 412 has been instrumental in helping Pitt navigate the early years of NIL, and we are incredibly grateful for the vision of Chris Bickell and the countless supporters who stood behind it," Director of Athletics Allen Greene said. "Now, as the industry evolves, Pitt must be aggressive and intentional in resourcing our student-athletes and coaches. Now that there are clearer guidelines from the College Sports Commission, bringing NIL strategy under our roof positions us to attack this new era head-on and deliver championship results."
Founded in 2021 by Pitt alumnus and donor Chris Bickell, Alliance 412 provided the foundation for Pitt's NIL success. That foundation will now be built upon and expanded as Pitt Athletics centralizes strategy, resources and business partnerships to maximize the post-House Settlement landscape.
Bickell underscored his continued commitment:
"Allen and I share a vision for where Pitt must go to compete at the highest levels," Bickell said. "This is about ensuring our student-athletes and coaches have every advantage. I'm fully invested in Pitt's plan and am excited to see Panther Nation rally behind it."
Alliance 412 operations will conclude effective September 30, with all members encouraged to transition their support to fully tax-deductible contributions through Pitt Athletics, unlocking enhanced Panther Club benefits.
Current Alliance 412 members will receive more information directly from Alliance 412 on how to transition their membership.
Looking ahead, Pitt Sports Marketing (JMI Sports) and Pitt Athletics will collaborate with local, regional, and national businesses to expand NIL opportunities for student-athletes that meet NIL Go's "Valid Business Purpose" requirements.
As part of this evolution, Pat Bostick has been appointed Senior Associate AD for NIL Business Development and Strategic Partnerships, where he will spearhead brand partnerships and innovative valid business purpose NIL opportunities for Panther student-athletes designed to give Pitt a decisive competitive edge.
Pitt Athletics is forging the path in this new world of college sports, one that demands vision, adaptability and the full support of Panther Nation. For more information on supporting Pitt Athletics, visit HailtoPitt.com. To engage with Pitt's NIL efforts, contact Pat Bostick at pbostick@athletics.pitt.edu.