University of Pittsburgh Athletics
I.C. Light Gets Royal (Blue) Treatment With Pitt Athletics Partnership
7/31/2024 5:07:00 PM | General
PITTSBURGH -- Get excited Panther Nation as Pitt Athletics and Pittsburgh Brewing introduce a royal blue I.C. Light can prominently featuring the iconic Pitt script. Years in the making, Pittsburgh Brewing has been in talks with Pitt to get this project over the finish line. Just in time for the 2024 football season, the brewery will release these co-branded cans in 15-packs of 12oz cans.
For the duration of the Pitt football and basketball season, fans all over the Greater Pittsburgh area can find these royal blue 15-packs in all outlets where Iron City Beer is sold, while supplies last.
I.C. Light is synonymous with the Pittsburgh sports atmosphere. Over the last few decades Pittsburgh Brewing has released multiple limited-edition packages featuring all local major league sports, iconic landmarks, and former athletes in Pittsburgh. The last time Pitt was featured on a can was 1987.
I.C. Light x The Blue & Gold pic.twitter.com/dX2estwSk3
— Pitt Panthers (@Pitt_ATHLETICS) July 31, 2024
About Pittsburgh Brewing Company
Founded in 1861, Pittsburgh Brewing Company is a historic regional brewery located outside of Pittsburgh, Pennsylvania. Known for its commitment to quality, integrity, and tradition, the brewery produces a diverse range of beers in their state-of-the-art brewing facility. From classic lagers to innovative craft brews, Pittsburgh Brewing Company continues to craft beers that are beloved by generations of beer enthusiasts. With a dedication to community and excellence, the company remains a staple in the brewing industry, for over 160 years.
Pittsburgh Brewing Co. is the producer of Iron City Beer, I.C. Light, I.C. Light Mango, Old German, and Block House Brewing.
About Pitt Athletics
The University of Pittsburgh's intercollegiate athletics history dates to 1869, when the university began to field a baseball team. Today, Pitt sponsors 19 varsity sports—nine men's teams and 10 women's programs—with more than 500 student-athletes vying for conference, regional and national honors. All varsity sports teams compete as members of the Atlantic Coast Conference (ACC). The Panthers' rich athletics history includes national championships in football (nine) and basketball (two). Pitt also boasts Olympic gold-medal performances in track, and silver and bronze medals in diving and basketball.
About JMI Sports
JMI Sports is a leading media rights and venue development company that provides management of collegiate multimedia rights, sponsorship sales agency representation, and project management expertise for the development of collegiate and professional sports facilities. The company serves to maximize each client's economic potential through customized initiatives, from marketing and branding solutions to facility design strategies. JMI Sports' signature collegiate multimedia rights partnerships include the University of Kentucky, the University of Pennsylvania, the University of Pittsburgh, Harvard University, DePaul University, and joint-venture properties of the University of Georgia and Columbia University (with Learfield), and University of Notre Dame (with Legends). JMI Sports also represents several conferences, including the Ivy League, the Mid-American Conference, the Mountain West Conference, the Patriot League and the Atlantic 10. JMI Sports also serves as third-party sales representation for premier sports properties, venues, and events, including the Breeders' Cup, Clemson University, Rupp Arena at Central Bank Center, and the Penn Relays. JMI Sports was founded in 2006 by CEO Erik Judson and technology entrepreneur John Moores, former owner of the San Diego Padres. To learn more, please visit www.jmisports.com.
